a bit of background
The Joint Security and Resilience Centre (JSaRC) sits within the Homeland Security Group (HSG) at the Home Office, working to provide security outcomes for the UK. We are immensely proud of our work with them as creative event supplier since 2017. Our role with JSaRC includes the delivery and build of live immersive experiences. From the initial conceptualisation, development, scripting and storyboarding, through to the final delivery, we produce all creative content from print to film, and everything in between!
Working in collaboration with JSaRC and their stakeholders across government, academia, and the security sector, each year we have delivered a brand-new immersive experience for their flagship event, Security and Policing.
our approach
Experiences we designed have included a fully immersive airport departure lounge and airport security area complete with relevant sounds and feels, including using floor to ceiling LED walls to simulate airport malls and looking out through a ‘window’ onto an airport runway. Another year we curated a dramatic, immersive journey across four individual stands, tied together with a single narrative, and featuring a 9m dome with 360° projection.
Our most recent project, Operation Haystack: The Search is On was a thrilling live escape room experience following a fully-fledged espionage narrative. This included a series of actor-led film content played out on a floor-to-ceiling LED wall, hands-on interactive tech, a range of props, and a heap of clues. Get a flavour of the journey right here!
All those attending, including Government VVIPS and international delegations, were immersed in the visual and audio content. Each mission was accompanied by an instructional film, stereo sound effects, voiceovers to prompt the team of ‘agents’, an espionage themed music-bed, and dramatic special effects.
We developed and scripted the narrative, produced and shot all video content, designed and built the experience space comprising a booking-in area, a briefing room, and two identical escape rooms, as well as hosting the experience, with our fabulous production team behind the scenes taking care of all the AV and special effects.
the upshot
“Operation Haystack: The Search is On” won The Prolific North Creative Award for Immersive and Experiential Content! The awards were judged over a rigorous, independent, two-stage process by a panel of 22 industry leaders and experts from the BBC, ITV, Google, and leading creative agencies.
Here’s to whatever the next experience may bring!
“Well done to everyone who pulled the immersive experience together. We saw a significant increase in traffic to our company LinkedIn page throughout the week and we’ve had some fantastic post event discussions as well.”
– President & Co-Founder, JSaRC supplier
“Yet again, the JSaRC stand was singled out as a beacon of great design and the team received fantastic feedback from many visitors and other exhibitors throughout the show. Thank you for all your hard work and support.”
– Marketing & Corporate Lead, JSaRC
Joint Security and Resilience Centre (JSaRC)
Event and creative content supplier since 2017
